AETHER / AI-MATCHED CAPITAL INTRODUCTIONSSAIL FORCE MARKETING / B2B REVENUE & OUTBOUNDIRIS VISION CAPITAL / DEAL FLOW & INVESTMENT FACILITATIONTEDxAshesiUniversity / TEDxLeidenUniversityAETHER / AI-MATCHED CAPITAL INTRODUCTIONSSAIL FORCE MARKETING / B2B REVENUE & OUTBOUNDIRIS VISION CAPITAL / DEAL FLOW & INVESTMENT FACILITATIONTEDxAshesiUniversity / TEDxLeidenUniversity
Pillar 01 / Be Transformed

Shatter the Zombie Factor. Awaken the warrior within.

Free from fear. Free from self-doubt. Free from the voice that says you're not enough. A battle-tested program, built from two decades of scars and wins, to help you win the argument in your own head and finally live the life you were built for.

Get the free tools
Be Transformed: How To Live Free of Fear, Self-doubt and Low Self-esteem, by Steven Dossou
The source material

Everything on this page comes from one book.

Be Transformed: How To Live Free of Fear, Self-doubt and Low Self-esteem is the spine of this work. This is not coaching in the conventional sense. It is an initiation into the Ablafo mindset, a warrior state where you win with what is in your hands, regardless of the odds stacked against you, and where your identity is settled by who God says you are rather than by your last quarter.

The story

From the Zombie Factor to the Ablafo Zone.

In the pursuit of your potential you are either a product of your conditioning or the author of your future. Getting from one to the other starts with naming the enemy.

The Zombie Factor

Your potential, capped

The quiet tragedy of dying while you are still alive. Three forces cap your potential before you ever get to test its limits.

  • Mind slavery

    Running on instinct instead of intention, stuck chasing basic needs instead of building a life.

  • Dying while alive

    Moving through your days without direction, waiting for life to happen to you.

  • The potential cap

    Driving your life's race car with the handbrake locked, never once feeling what you are actually capable of.

The Ablafo Zone

The warrior state

The name draws on West African warrior tradition, a mental state of complete composure in the middle of real difficulty. In this zone you do not wait out the storm. You move through it.

  • Bare-hand victory

    The ability to produce real results even when money and resources are tight.

  • Total control

    A mind no longer hijacked by negative self-talk or borrowed fears.

  • Continuous growth

    A standing commitment to turn good into better, and better into best.

The work, in the room

This is not theory delivered from a slide deck.

Steven Dossou speaking to a room during a personal growth session
Steven Dossou laughing with a participant after a talk
Steven Dossou in conversation with attendees after a session
The curriculum

The 7 week blueprint to greatness.

Week 01

Get grounded

Reconnect to your source of strength. A grounding and prayer practice that recalibrates your mindset, so you start seeing opportunity where you used to see obstacles.

Week 02

Clarity, focus and discipline

Build your daily visualisation practice alongside a physical discipline routine. Movement lifts blood flow and endorphins, so when you feel better, you perform better.

Week 03

The balance sheet audit

An honest gratitude versus lack audit. List what you actually have, your health, your talents, your relationships, against what you think you are missing.

Week 04

Study your demons

A direct self-interrogation. Name the limiting beliefs you have been carrying, many inherited without your consent, and start cutting them off at the root.

Week 05

Reverse-engineer your beliefs

Replace old, disempowering scripts with new ones, deliberately and on purpose. Plant the beliefs you want to grow, not the ones you inherited by accident.

Week 06

The power of your words

Change how you talk about your own life. Your language shapes your outcomes, so learn to speak your future into being instead of talking yourself out of it.

Week 07

The full stock-take

A complete life audit, category by category, across finances, relationships and spirituality, so where you are headed matches what you say you want.

Why this works

This framework targets the three things that hold most people back, fear, self-doubt and low self-esteem, and replaces them with resilience and a working sense of purpose. It is the same framework I used to go from a two-bedroom shack in Togo to speaking on TEDx stages around the world.

Free tools

Start today, at no cost.

Take one of these, use it this week, then book a call and we will work out which demon is actually costing you the most.

The Physics of Personal Growth video blueprint
Free video blueprint

The Physics of Personal Growth

Understand why most people go through life with the handbrake on, and what it actually takes to release the potential you have been sitting on. Five minutes, yours to keep.

Preview of the Be Transformed potential flashcards
Free download

The Potential Flashcards

Sixty five printable flashcards drawn straight from Be Transformed, built to cut through the hesitation that stalls progress before it starts. One PDF deck plus an image pack you can drop on your phone.

Speaker reel

See the work in a room.

This is the same material, delivered live. If you would rather bring it to your team, your church or your conference than work through it one to one, the speaking page has the formats and the process.

See speaking formats
What people are saying
Steven has an incredibly personal way of tapping into that side of you that wants to achieve your most daunting dreams. I got powerful and accurate insights about myself by connecting with him.
Cristina Calderon, Spain
Steven doesn't only preach, he lives what he teaches. I had the privilege of spending a day with him in Singapore during his 10 week transformation program, and it was life-changing. I haven't gone backward since.
Yuri Paiva, Brazil
I had anxiety and restlessness for over 10 years until I had a one-on-one session with Steven. My life changed after that. I became confident, felt more beautiful, and found real determination.
Josephina Bolton, United Kingdom
Meet your coach

Steven Dossou

  • TEDx speaker and global activist
  • Founder, Sail Force Catalyst
  • Co-founder, Leadership University, in partnership with Arthur Carmazzi
  • Featured on CBS, NBC and FOX

Never settle for less.

You will be tested. There will be moments you are tempted to settle, because of the quiet voice telling you that you do not measure up. Do not listen to it. You were not built to be pushed around by circumstance. It is time to do the work, and it starts with working on yourself harder than you ever have.

Ready for your Ablafo Zone?

Book a free 30 minute call. Bring the demon that is loudest right now and we will map the first two weeks of your blueprint on the call itself.

Or read how private coaching works
Steven Dossou in conversation with a client after a session