Stop hoping for revenue.Build a system that creates it.
A 6-week program that installs a functioning outbound sales system, layered with AI, so you stop relying on referrals, luck, or good weeks and start generating consistent, qualified pipeline.
- $4.5M+
- Revenue Generated
- 6
- Weeks
- AI-Powered
- Sales System
- Live
- Group Calls
This program is built for you if...
The Founder Who Sells Alone
Revenue depends entirely on you. There is no repeatable process. You close when you are on, and you go quiet when you are not. You need a system that runs whether you had a great week or not.
The Coach or Consultant
You are excellent at delivery but the sales conversation still feels uncomfortable, or your pipeline dries up whenever you are busy with existing clients.
The Sales Professional or Team Leader
You or your team are working hard but results are inconsistent. You need sharper skills, better habits, and a smarter use of the tools available.
You are not stuck. You are just not equipped yet.
- “My revenue last month was strong. This month I have no idea where the next client is coming from.”
- “I hate the idea of cold outreach so I avoid it and wait for referrals instead.”
- “I freeze up when a prospect asks about price or pushes back on my offer.”
- “I follow up once or twice and then give up when I hear nothing.”
- “My sales calls feel like interrogations, not conversations.”
- “I am so busy delivering for current clients that I have no time to sell to new ones.”
Inconsistent revenue is not a market problem. It is a system problem. This program gives you the system.
The transformation you can expect
A functioning outbound system
A built and active outbound sequence: email, LinkedIn, and calling frameworks tailored to your specific offer and buyer.
AI working in your sales process
Configured AI follow-up and calling tools drawn from the Sail Force Marketing methodology, running while you sleep.
A weekly sales rhythm
A documented weekly operating system for sales so your results stop depending on how motivated you feel on Monday.
Confident pricing conversations
The language and the mindset to present your price without apology and hold it under pressure.
An objection handling playbook
Prepared, tested responses to the 10 most common objections in your industry.
A qualified, living pipeline
A CRM structure and pipeline discipline that means you always know exactly where every prospect stands.
Six weeks. One week at a time.
- Week 1Sales Identity
Removing the Stigma and Rebuilding the Relationship with Selling
- Reframe what selling actually is: the transfer of conviction, not manipulation
- Identify your personal selling strengths and the specific fears that undermine them
- Understand the difference between selling from scarcity and selling from service
- Set your revenue target and reverse-engineer the pipeline required to hit it
- Week 2Offer and Buyer Clarity
Knowing Exactly What You Are Selling and Who Needs It Most
- Define your offer with surgical precision: the problem, the solution, the outcome, and the proof
- Build your ideal buyer profile using real language your prospects use
- Identify where your ideal buyers spend time online and offline
- Write your core value proposition in one sentence that lands immediately
- Week 3Outbound Infrastructure
Building the Machine That Generates Conversations
- Cold email sequence structure: subject line, opening, offer, call to action
- LinkedIn outreach cadence: connection requests, follow-ups, and conversation starters
- Cold calling framework: opening, bridge, and pivot to discovery
- Set up your first full outbound sequence end to end
- Week 4AI in Your Sales Process
Scaling What Works Without Scaling Your Hours
- Where AI fits in the sales process and where it does not
- Configure an AI follow-up sequence: automated but personal
- Introduction to AI calling agents: how they work, when to use them, and how to set them up
- Build your hybrid system: human strategy, AI execution
- Week 5The Close
Pricing, Objections, and the Conversation That Wins
- How to present price with confidence and without apology
- The 10 most common objections and the exact language to handle each one
- Negotiation principles: where to hold, where to flex, and how to protect your margin
- Live roleplay: participants practice closing conversations with feedback
- Week 6Pipeline Rhythm
The Weekly System That Makes Results Predictable
- Design your personal weekly sales operating system: prospecting, following up, closing
- CRM setup and pipeline stages that actually reflect buyer behaviour
- The Monday review: a 20-minute ritual that keeps your pipeline honest
- Build your 30-day post-program sales action plan
Everything included in the program
6 Video Modules
One per week covering mindset, system, AI tools, and closing skills. 45 to 60 minutes each.
Bi-weekly Live Calls
Live group coaching calls with Steven including roleplay, pipeline reviews, and hot seats.
Outbound Sequence Templates
Proven email, LinkedIn, and calling frameworks ready to customise for your offer and industry.
AI Tools Setup Guide
A step-by-step guide to configuring the specific AI tools used in the Sail Force Marketing methodology.
Objection Handling Playbook
A living document with 10 prepared responses to the most common objections in your space.
Weekly Sales OS Template
A ready-to-use template for your Monday review, weekly prospecting rhythm, and pipeline tracking.
Built for ambitious people with real schedules
Video Modules
Live Group Calls
AI Tools Access
Private Community
You will leave with a system running, not just a plan sitting in a document.
By the end of week 6 your outbound sequences will be live, your AI follow-up will be configured, your objection playbook will be written and tested, and you will have a weekly rhythm that generates pipeline regardless of how busy or tired you feel. Revenue stops being a mood. It becomes a system.
Choose how you want to learn
Per cohort · Runs once per quarter
- 6 weekly video modules
- 3 live group coaching calls with Steven
- Outbound sequence templates (email, LinkedIn, calling)
- AI tools setup guide
- Objection handling playbook
- Weekly sales OS template
- Private community access
- Lifetime access to session recordings
- Cohort of up to 20 participants
- Bi-weekly live group calls with Steven
- Private community access
Next cohort dates on the calendar below
6 weeks · Available year-round
- 6 weekly video modules
- 3 live group coaching calls with Steven
- Outbound sequence templates (email, LinkedIn, calling)
- AI tools setup guide
- Objection handling playbook
- Weekly sales OS template
- Private community access
- Lifetime access to session recordings
- Dedicated weekly 60-min call with Steven
- Direct WhatsApp access between sessions
- Fully customised pace and focus
Start within 2 weeks of acceptance
Payment plans available on request. Your spot is held for 7 days after acceptance. Cohort sizes are capped , apply early.
Runs once every quarter.
Cohorts begin on the second Monday of January, April, July and October. Places are limited and applications are reviewed in the order received.
This cohort has started. Apply for the next one.
Frequently asked questions
Does this work if I sell services rather than products?
Yes. The methodology is built primarily around service-based businesses: consulting, coaching, agencies, and founder-led sales.
Do I need to be technical to use the AI tools?
No. The setup guide walks you through everything step by step. No coding or technical background required.
What CRM should I be using?
The program is CRM-agnostic. You will learn the principles and pipeline structure that apply regardless of whether you use HubSpot, Notion, or a spreadsheet.
I already have a sales team. Is this for me or for them?
Both. Founders and sales leaders who go through the program have a sharper framework for coaching and holding their teams accountable. The program is also appropriate for individual salespeople.
How much time per week does this require?
Plan for 2 to 3 hours per week for the module and workbook, plus whatever time you spend actually implementing the outbound sequences.
Can I upgrade to The Compound after completing this?
Yes. This program counts as the third month of The Compound flagship and your investment is credited toward the full fee.