Sales Growth
Every article from Steven Dossou on sales growth.
How to write a cold email that gets replies in 2026
Cold email fails twice: the provider blocks it, then the copy asks too much. The deliverability checks, the four lines and the maths that move reply rate.
How to follow up after a sales call so B2B deals stop stalling
Deals rarely die in the meeting, they die in the silence afterwards. The 24-hour recap, the cadence, and the numbers that show if follow-up is your problem.
The B2B cold email sequence that gets replies: a five-touch framework
Most cold email sequences fail on deliverability and sequence logic, not copy. The five-touch framework I use, plus the five numbers that show what to fix.
The B2B cold email follow-up sequence: how many touches, and what to send in each
Most replies arrive after the first email. Here is the seven-touch follow-up sequence I run for B2B outbound, and the job each message has to do.
B2B discovery call questions: the twelve that decide whether a deal is real
The twelve discovery call questions I use in B2B sales, in the order that works, plus the two call ratios that predict whether a deal is real.
B2B outbound: the qualification bar that decides whether your pipeline is real
Most outbound programmes do not fail on volume, they fail on what they let through. The exact five-part qualification bar I use before a conversation earns a calendar slot.